The Greater Sacramento Area Economic Council (“Greater Sacramento”) is an organization created and led by regional CEOs to retain, attract, grow, and create sustainable businesses throughout the region’s six counties: El Dorado, Placer, Sacramento, Sutter, Yolo, and Yuba.
Working together with local governments, Greater Sacramento will strengthen the region’s job-creating capacity while developing and advancing Sacramento’s brand and story, helping the region earn the reputation as the best and easiest place to do business in California. Only through collaboration and a unified effort can we achieve success.
The Sacramento Region is at an unprecedented time in its history. Downtown Sacramento is undergoing a billion-dollar transformation and surrounding cities continue to develop their own unique assets and thriving communities. As a region, we are poised for greatness. High-profile business and community leaders have joined together to take advantage of this opportunity and form an organization that will take us to a new level of growth and competitiveness within California and beyond.
Greater Sacramento is a public-private partnership, with the majority of funding coming from the private sector. The organization is implementing a new approach to economic development and is seeking multi-year financial commitments to allow more time and resources to be dedicated to business recruitment and retention, rather than ongoing fundraising.
Engaged leadership is vital to the success of Greater Sacramento. Our Board of Directors and Executive Committee is comprised of top-tier CEOs, other prominent business figures, and leaders from universities from across the region.
Barry Broome is the President & CEO of Greater Sacramento, having moved to our area from Phoenix, Arizona, where he successfully served as President and CEO of the Greater Phoenix Economic Council (GPEC) for 10 years.
Barry Broome has set the bar high for California’s capital region — to become the best and easiest place to do business in California. Competing against the three outlier regions in the state — San Francisco, Los Angeles, and San Diego — will not be easy, but bold initiatives, unprecedented collaboration between business and community leaders, and unwavering follow-through and execution will raise the profile of the Sacramento Region and make it the fourth region in California.
“As chief executives of some of this region’s largest organizations, we are committed to a high level of engagement in achieving success for Greater Sacramento. Barry’s undeniable track record of success, tremendous breadth and depth of knowledge, and his passion for building communities are what the region needs at this pivotal time in our history.”
ROB LYNCH, President/CEO | VSP Global Greater Sacramento Board Chair